Studio Three | Director of Marketing

• Managed a cross-functional creative team both in-person and remotely across multiple states in alignment with new studio openings.

• Led marketing operations, budgeting, and cross-functional collaboration to drive growth and achieve KPIs.

• Developed and executed targeted digital campaigns, print ads, and social media strategies on platforms to increase brand visibility, drive engagement, and boost conversions.

• Oversaw social media efforts, content creation, ambassador program and photoshoots – optimizing performance based on analytics.

• Spearhead digital channels, including paid campaigns, CRM strategies, and email marketing, to maximize customer engagement and ROI.

• Partnered with executives to refine strategies, align with company goals, and oversee in-store product marketing and visual merchandising.

Kinship | Associate Director of Social Media

Clients: InterContinental Chicago, Aloft Mag Mile, Illinois Restaurant Association/Chicago Gourmet, The Westin St. Francis, JW Marriott Chicago, Lume Wellness, Cal’s Angels, Discover DuPage

• Mentored and managed social media team, setting clear goals/KPIs and ensuring accountability for performance.

• Drove content strategy, trendsetting, and business development, fostering creativity and innovation to exceed partner expectations.

• Directed social media efforts across multiple accounts, monitored success, implemented processes, and ensured customer service and brand consistency.

• Managed monthly reporting, led key accounts, and contributed to new business initiatives to secure and onboard new partners.

H+K Strategies | Senior Content + Publishing Strategist

Clients: Campari America, Lindt, Angostura, Amarula, Clear Correct

• Mentored and managed social media team, setting clear goals/KPIs and ensuring accountability for performance.

• Served as client-facing and internal social media content lead for consumer sector.

• Developed comprehensive social media strategies that incorporate industry best practices, influencer programs, media relations campaigns, paid media, and more.

Studio Three | Digital Marketing + Social Media Manager

• Increased Instagram followers by over 100%, designed graphics for social media, website, email, and out-of-home platforms, and managed influencer partnerships to elevate brand visibility.

• Led photoshoot production for digital content and executed e-communications and digital ad campaigns to boost engagement and brand awareness.

Unison Home | Marketing Coordinator

• Ideated content across social media channels, doubling Instagram follwership in 1 year.

• Developed e-communications to over 80,000 e-mail subscribers with regular A/B testing.

• Executed digital strategies to support e-commerce efforts and optimize SEO.

The Magnificent Mile Association | Digital Media Associate

• Conceptualized digital promotions for The Magnificent Mile Lights Festival resulting in a 200% increase in Facebook event attendees.

• Organized sponsored events including the first Mag Mile Lights Festival influencer event.